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Aloe Vera Juice Dirty Marketing Tricks

Not Pure Aloe Gel

There are many different kinds of aloe vera beverages. Most seem to have a decent degree of benefit as you would expect from such a drink. But, as with any product, there are those using “aloe” just to capitalize on it’s name. The purpose of this post is to help you make an educated buying decision by explaining the possible meanings of the terms and the * DIRTY TRICKS * used to market aloe vera products.

How To Fillet Aloe
cutting the end of the leaf off

Aloe Vera – “true aloe” refers to the succulent plant; that is, the Barbadensis Miller species.

Aloe Vera Juice (aka “aloe juice”) – When liquid from the aloe vera plant is referred to as “juice”, it usually implies that it is made from the whole leaf; that is, containing the outer leaf anti-nutrients as well as the inner leaf gel. The outerleaf anti-nutrients give aloe vera it’s laxative properties.

How To Fillet Aloe Vera
Cutting the other end off

* DIRTY TRICK * Aloe Vera Juice is also used to describe juice drinks that contain some aloe vera or that have had powdered aloe vera reconstituted in them. They are often blended with other tastier juices such as pineapple, orange, or apple juice. Such drinks may also be sweetened with sugar or high fructose corn syrup and may have artificial colors and flavors in them. Those using aloe vera powder typically use about 300 mg. per serving or about the amount that would be contained in two capsules.

Aloe Vera Gel (aka “aloe gel”) – refers to the inner portion of the leaf. Aloe Vera gel is the part of the plant that gives it it’s healing, anti-inflammatory, and immune boosting properties.

Cutting one of the spines off
Cutting one of the spines off

* DIRTY TRICK * “Aloe Vera gel” may also refer to Aloe Vera water that has had a thickener added to mimic the consistency of true aloe vera gel. The label may say something like “Carrageenan added as a thickener”.

Aloe Vera Water – Sometimes aloe vera gel is ultra-filtered or even distilled. The final product is mostly the water of the aloe plant. Most aloe vera waters still do contain some mucopolysaccharides, but little if any pulp.

How to Fillet Aloe Vera

Aloe Vera Inner Filet – refers to the water or gel that has been separated from the outer leaf. The filet process may be done by hand or by machine.

* DIRTY TRICK * When machines are used to filet the aloe leaf, processing agents including diatomaceous earth and activated carbon are typically used to clean and filter the liquid. These processing agents are not listed on the ingredients label since they are eventually removed using additional processing steps.

* TIP * The hand fillet process is usually much cleaner and, when done properly, does not require processing agents to remove aloin that came from the outer leaf.

Aloe Vera Pulp – refers to the inner fillet that has been separated from the outer leaf. Pulp also refers to fibrous portion of the gel. You can see pulp in aloe vera gel that has not been filtered. Pulp makes aloe vera gel translucent rather than clear.

How to Fillet Aloe Vera
Separating the gel from the leaf skin

Whole Leaf Aloe Vera – Either the individual leaves or the entire plants are put into the grinder. The resulting mush then goes through a series of filtering processes. Diatomaceous earth and activated carbon are typically used to clean and filter the product.

Aloe Vera Extract – Usually refers to the outer leaf yellow brown sap that oozes out of a cut leaf. Such preparations from the outer leaf were once used medicinally for their laxative qualities. However, research using aloe vera outer leaf extract has demonstrated that this portion of the leaf when taken in large quantities for extended periods, can be damaging to the digestive tract of rats.

* TIP * Testing done using the anti-nutrients of any plant should not be confused with the benefits of consuming it’s edible parts.

* DIRTY TRICK * Doctors that prefer drugs over food use research pertaining to outer-leaf extract to scare their patients out of using aloe vera in their diet for a healthy gut even though the extract comes from the part of the plant that you aren’t supposed to consume.

How to filet aloe vera
The finished filet ready to grind and drink

At Stockton Aloe 1, we agree with these research findings and believe that the outer portion of the leaf should be discarded or filtered out of the end product. Fresh Frozen Aloe #1 Health Drink is Aloe Vera hand filleted inner leaf only gel. No processing agents were used in the making of our health drink. It has not been pasteurized and is only preserved by freezing. No thickeners, preservatives, flavors, colors, nor anything else were added in the making of this product.

Bottle of "100% Pure Aloe Gel"
“100% Pure Aloe Gel”

* DIRTY TRICK * 100% Pure Aloe Gel – BEWARE: Some products say “100% Pure Aloe Gel” but have other things in the bottle including harsh chemical preservatives. These other ingredients are usually listed on the back of the same bottle that proudly displays “100% Pure”. The “Pure Aloe Gel” may even have water listed as the first and primary ingredient! Just because something says 100% Aloe Vera doesn’t mean it actually is.

9 thoughts on “Aloe Vera Juice Dirty Marketing Tricks

    I read that dipping gauze in equal parts of aloe juice and 3% hidrogen peroxide to clean dog teeth the plaque will come off in three weeks. It should be used 3 times a week. Be sure to squeeze excess off gauze. Any thoughts?

      My first thought was “It doesn’t sound natural”. Then I thought “I’ve had dogs… but never cleaned their teeth… and haven’t seen them indicate they had dental problems…” If my dog had health problems, I’d give it Aloe vera… but not by rubbing it on it’s teeth. But that’s just me… and my thoughts.

        I read online that aloe is bad for dogs???

          The outer leaf has been used medicinally to treat constipation… and this is the part of the leaf that has been shown unsafe in large amounts. But when it comes to the inner leaf, this is the part of the plant that is given to animals… and people… for immune support, gut health, and more.

    I use aloe vera juice at one dose per day of about 20 millimeters in the bottom of a glass with fruit juice. I first started using it because I was having problems with flue colds and infections. I have now been doing this for about 10 years and I have never been sick with a cold or flue or infection since.. Prior to taking Aloe I had arthritis in my hands as a result of Ross river fever and so a friend told me to take a tablet with glucosamine and chondroitin . This gave me some improvement but it was only after taking Aloe as well that my arthritis totally disappeared I had also sustained a back injury some 30 years prior to this where I had a collapsed disc in my lower back. My back was gradually getting worse as I got older and had got to the stage where I could not get comfortable at night to sleep as it was like someone had a knife in my back. I was even considering having my spine fused , but it is lucky that I didn’t as I have since learn t that less than 50% of these operations have any beneficial effect. My back today is back to 100%. Another side benefit of the Chondroitin glucasamine and Aloe. When you take these ingredients you should not be on any drugs or get approval from a good chemist first. Some drugs have horrendous side effects to Glucasamine. If you are on arthritis drugs , stop taking them before starting this treatment, as they are only painkillers and anti inflammatory. Even medical experts in the US say you are better of to just take a panadol. The best Aloe dose for arthritis is 50 mil morning and night and one tablet of glucasamine and chondroitin morning and night. This should give amazing results in as little as one week.The Aloe juice must be good quality and fresh. I am now starting to use my own straight from the plant.

    The Fruit of the Earth aloe vera juice from Walmart is 99.8% pure aloe and fits all of the requirements you have listed and it is less than 7 dollars per gallon (it’s also food stamp redeemable. Just thought you should know…

      I would ask them if they use diatomaceous earth and activated carbon to process their drinkable gel. I wonder why it is so dark in color, what the viscosity is, and how many ppm aloin it contains (the outer leaf antinutrients). I’m confident their products will help a lot of people – especially those that aren’t in a position to purchase a premium aloe vera gel.

      I noticed that their “Aloe Vera 100% Gel” contains these ingredients: Aloe Vera (Aloe Barbadensis) Gel, Triethanolamine, Tocopheryl Acetate (Vitamin E), Carbomer 940, Tetrasodium EDTA, DMDM Hydantoin, Diazolidinyl Urea. (source: I always wondered why they call it “100% gel”. I’m not saying it’s a bad product… just wondering.

        I think she was referring to Fruit Of The Earth Aloe Vera Juice With 99.8% Aloe, 1 gal at walmart:

      Note that Fruit of the Earth is said to CONTAIN 99.8 pct pure Aloe among other things. Main ingredient listed on the label is WATER~!

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